Privacy policy

Privacy Policy

Unless stated otherwise below, the provision of your personal data is neither legally nor contractually required, nor necessary for entering into a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other information is given in the following processing operations. "Personal data" means any information relating to an identified or identifiable natural person.

Server Log Files
You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in log files (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred, and the requesting provider. Processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offer.

Customer Account and Orders

Customer Account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. Processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until withdrawal. Your customer account will then be deleted.

Collection, Processing, and Transfer of Personal Data for Orders
When placing an order, we collect and process your personal data only insofar as this is necessary for the fulfillment and processing of your order and for handling your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in the inability to conclude a contract. Processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the performance of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing, and IT service providers. In all cases, we strictly adhere to legal requirements. The scope of data transmission is limited to a minimum.

Contact and Newsletter

Collection and Processing when using the Contact Form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you. By submitting your message, you consent to the processing of the transmitted data. Processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent.
You can withdraw your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until withdrawal. We will only use your email address to process your inquiry. Your data will then be deleted unless you have consented to further processing and use.

Use of the Email Address for Sending Direct Advertising
We use your email address, which we received in connection with the sale of goods or services, for the electronic sending of advertising for our own goods or services that are similar to those you have already purchased from us, unless you have objected to this use. The provision of the email address is necessary for the conclusion of the contract. Failure to provide it will result in the inability to conclude a contract. Processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your right to object can be found in the imprint. You can also use the corresponding link in the advertising email. There are no costs for this other than the transmission costs according to the basic rates.

Shipping Service Providers and Merchandise Management

Transfer of Email Address to Shipping Companies for Information on Shipping Status
We will pass on your email address to the transport company as part of contract processing, provided you have expressly consented to this during the ordering process. The transfer serves the purpose of informing you by email about the shipping status. Processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out on the basis of the consent until withdrawal.

Use of an External Merchandise Management System
We use a merchandise management system for contract processing within the framework of order processing. For this purpose, your personal data collected during the order process will be transmitted to:
Billbee GmbH, Paulinenstrasse 54, 32756 Detmold

Payment Service Providers and Creditworthiness Information

Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of Personal Data when selecting Klarna as a Payment Method
If you have chosen Klarna's payment services Klarna Invoice and/or Klarna Installment Purchase as a payment option, you have consented to us collecting and transmitting the following personal data necessary for the processing of the invoice purchase and an identity and creditworthiness check: first and last name, address, date of birth, gender, email address, IP address, telephone number, as well as the data necessary for the processing of the invoice purchase that is related to the order, such as the number of items, item number, invoice amount, and taxes in percent. The data processing serves the purpose of offering the payment methods invoice purchase and installment purchase and the necessary creditworthiness check. Processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until withdrawal.
The transmission of this data takes place so that Klarna can create an invoice for your purchase with the desired invoice processing and carry out an identity and creditworthiness check. Klarna requires the buyer's personal data to obtain information from credit agencies for the purpose of identity and creditworthiness checks. In Germany, these may be the following credit agencies:

Schufa Holding AG, Kormoranweg 5, 65203 Wiesbaden
Bürgel Wirtschaftsinformationen GmbH & Co. KG, Postfach 5001 66, 22701 Hamburg
Creditreform Bremen Seddig KG, Contrescarpe 17, 28203 Bremen
infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden.
As part of the decision on the establishment, implementation, or termination of the contractual relationship, Klarna collects and uses, in addition to an address check, information on the buyer's previous payment behavior and probability values for this behavior in the future. The calculation of these score values by Klarna is carried out on the basis of a scientifically recognized mathematical-statistical procedure. For this purpose, Klarna will also use your address data, among other things. Should this calculation show that your creditworthiness is not given, Klarna will inform you immediately.

Withdrawal of Consent for the Use of Personal Data vis-à-vis Klarna

You can withdraw your consent to the use of personal data vis-à-vis Klarna at any time. However, Klarna may still be entitled to process, use, and transmit personal data if this is necessary for the contractual payment processing by Klarna's services, is legally required, or is requested by a court or authority.
Of course, you can receive information about the personal data stored by Klarna at any time. This right is guaranteed by the Federal Data Protection Act. If you, as a buyer, wish this or want to inform Klarna of changes regarding the stored data, you can contact datenschutz@klarna.de.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
We use these cookies for the purpose of making our offer more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized again after a page change.
Processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Already stored cookies can be deleted at any time. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
You can find information on how to manage (including deactivating) cookies in the most important browsers under the following links:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac

Analysis and Advertising

The data processing described below in this section, in particular the setting of cookies, takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal.

Use of Google Analytics
On our website, we use the web analysis service Google Analytics from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website use and internet use to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google is certified under the US-EU data protection agreement "Privacy Shield" and has thus committed to complying with European data protection guidelines.
You can prevent the collection of data generated by the cookie and related to your use of the website (incl. your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link [https://tools.google.com/dlpage/gaoptout?hl=en].
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must perform the opt-out on all systems and devices used for this to be comprehensive. If you delete the opt-out cookie, requests will be transmitted to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics.
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/us.htmlor at https://www.google.de/intl/en/policies/.

Use of Google's Remarketing or "Similar Audiences" Function
On our website, we use the remarketing or "Similar Audiences" function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The application serves the purpose of specifically addressing website visitors with interest-based advertising on the Google Display Network.
To carry out the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. The cookies record website visits and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transferred to the USA. Google is certified under the US-EU data protection agreement "Privacy Shield" and has thus committed to complying with European data protection guidelines.
You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=en
Alternatively, you can prevent the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opt-out provided there.
Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/

Use of Google Ads Conversion Tracking
On our website, we use the online advertising program "Google Ads" and, within this framework, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
If you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, do not contain personal data, and therefore do not serve for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Every Google Ads customer receives a different cookie. Thus, there is no possibility that cookies can be tracked across the websites of Ads customers.
The information obtained with the help of the conversion cookie serves the purpose of creating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the USA. Google is certified under the US-EU data protection agreement "Privacy Shield" and has thus committed to complying with European data protection guidelines.
You can deactivate personalized advertising in the advertising settings for Google. Instructions for this can be found at https://support.google.com/ads/answer/2662922?hl=en.
Alternatively, you can prevent the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative (Network Advertising Initiative) at https://www.networkadvertising.org/choices/ and implementing the further information on opt-out provided there.
You will then not be included in the conversion tracking statistics.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/

Use of Facebook Remarketing
On our website, we use the remarketing function "Custom Audiences" of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook").
The application serves the purpose of specifically addressing website visitors with interest-based advertising on the social network Facebook.
For this purpose, the Facebook remarketing tag has been implemented on the website. Through this tag, a direct connection to the Facebook servers is established when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook Ads.
Your data may be transferred to the USA. Facebook is certified under the US-EU data protection agreement "Privacy Shield" and has thus committed to complying with European data protection guidelines.
You can deactivate the "Custom Audiences" remarketing function here.
Further information on the collection and use of data by Facebook, your rights in this regard, and options for protecting your privacy can be found in Facebook's data protection notices at https://www.facebook.com/about/privacy/.

Plug-ins

Use of YouTube
On our website, we use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube"). YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays YouTube videos stored in an iFrame on the website. The "Enhanced privacy mode" option is activated. This means that YouTube does not store any information about website visitors. Only when you watch a video will information about it be transmitted to YouTube and stored there. Your data may be transferred to the USA. Google is certified under the US-EU data protection agreement "Privacy Shield" and has thus committed to complying with European data protection guidelines.
Further information on the collection and use of data by YouTube and Google, your rights in this regard, and options for protecting your privacy can be found in YouTube's data protection notices (https://www.youtube.com/t/privacy).

Data Subject Rights and Storage Period

Duration of Storage
After complete contract processing, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law retention periods, and then deleted after the expiry of the period, unless you have consented to further processing and use.

Rights of the Data Subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
Furthermore, according to Art. 21 para. 1 GDPR, you have a right to object to processing based on Art. 6 para. 1 lit. f GDPR, as well as to processing for the purpose of direct advertising.

Right to Lodge a Complaint with the Supervisory Authority
According to Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

Right to Object
If the personal data processing listed here is based on our legitimate interest according to Art. 6 para. 1 lit. f GDPR, you have the right to object to these processing operations at any time with effect for the future for reasons arising from your particular situation.
After you have objected, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing serves the assertion, exercise, or defense of legal claims.

If the personal data processing is carried out for direct advertising purposes, you can object to this processing at any time by notifying us. After you have objected, we will stop processing the data concerned for direct advertising purposes.

Last updated: 19.11.2018